美容保養品

以旅行概念為品牌訴求，藉由凱麗米女孩形象氣氛與情緒轉換表現產品的功能與故事性。此系列以巴黎為背景故事，從旅行中所產生的心情與期待而命名，因此所產生的情緒去設計6種不同的視覺符號結合馬卡龍色系、巴黎雨都印象、艾菲爾鐵塔呈現法國浪漫及區分產品功效，營造清新脫俗的輕活感。幸福時光禮盒，延續品牌定位“旅行“。運用旅行記憶的味道為概念，讓每一趟旅行中所使用的產品成為獨特的記憶，由香氛紀錄旅程的回憶。巧妙的運用郵筒的特性，將旅行保養隨身包與明信片的概念融為一體，從旅行保養機能盒下方抽取旅行保養隨身包，將這份旅行的記憶塗抹在肌膚上，將未使用完的隨身包插在郵筒上方，讓隨身包與郵筒巧妙結合，解決隨身包無法放置的問題，最後以凱麗米形象女孩借由明信片傳遞一份女孩期待旅行的心情，將旅行與明信片及郵筒三者關係緊密結合在一起與消費者形成互動。

The main idea is the concept of girls travel demands to show product features and stories by the Girl image ofCarrieMe.  This series is traveling to Paris as the background story, the named of CarrieMe girls-generated travel. Thus, six different visual representations are designed with the French dessert macaroons colors matching , to create delightful atmosphere. Happy-times gift extends the brand positioning of  "travel".

 In concept of traveling memories of taste,it makes a unique memory by used products in every trips.It's a fragrance journey recording the memories. Using cleverly of the characteristics of the mailbox,It concepts of the maintenance portable package of traveling  and postcard. Extract the travel maintenance portable-package from the bottom of the travel maintenance function box, Then, apply it on the skin and  insert the unused portable-package in the top of the mailbox.Due to portable-package and mailbox combination solve the problem that can't be placed in portable-package. Finally,by using  the Girl image of CarrieMe deliver the emotion with the girl's expection of traveling. Link travel,postcard, and mailbox closely to interactive with costumers.